Welcome to Ekphrastic

Ekphrastic helps you create, manage and share interactive ROI models and sales content, then understand how buyers engage with what you've shared.

What you can do with Ekphrastic

Ekphrastic brings together four core capabilities in one workspace.

ROI Models & Calculators

Create interactive ROI models and calculators that help quantify the potential financial and operational impact of a solution.

You can start with AI to generate the foundation of a model or create one manually when you want to build from scratch.

Resources

Upload and manage supporting sales content, including:

• PDF documents

• Videos

• Presentations

Resources can be managed alongside your ROI models and used when building curated Collections.

Collections

Bring together ROI models and supporting resources into a Collection that can be shared as a curated experience.

A Collection can contain multiple pieces of content while the original models and resources remain independently available in your workspace.

Buyer Engagement

Create tracked links when sharing content to understand how recipients engage with it.

Buyer Engagement helps you see activity such as:

• Sessions

• Engagement time

• Interactions

• Intent signals

Important: Buyer Engagement measures activity associated with a tracked link. It does not independently verify the identity of the person opening that link.

Your workspace

Your Ekphrastic workspace is organised around four main areas:

Area	What it's for
ROI Models & Calculators	Create and manage interactive business cases
Resources	Manage PDFs, videos and presentations
Collections	Combine models and resources into curated experiences
Buyer Engagement	Understand engagement with tracked shared content

You can also use folders, tags, search and sorting to organise and find content within your workspace.

A typical Ekphrastic workflow

A typical workflow might look like this:

1. Create an ROI model with AI or start manually.

2. Refine the model for your opportunity.

3. Add supporting PDFs, videos or presentations.

4. Create a Collection when you want to bring multiple pieces of content together.

5. Share your content using a tracked link.

6. Review Buyer Engagement to understand the activity generated by that link.

You don't need to use every part of Ekphrastic for every opportunity. ROI models, resources and Collections can all be managed independently.